Some changes signal a new direction. Others simply express, more clearly than ever, who we have always been.

Today, Fida becomes Rossana Company.

This is not a new beginning, but the natural evolution of a company built on passion, expertise and the people who, every day, are committed to crafting high-quality confectionery with the same dedication as always.

We have chosen the name Rossana Company because “Rossana” is far more than a brand. It is an icon of Italian confectionery, recognised and loved by generations of consumers both in Italy and around the world.

Our new name reflects our identity and our ambition more clearly: to share the excellence of an Italian company with the world—one that has always combined quality, heritage and innovation in everything it creates.

Rossana, Bonelle, Gocce and Fondenti have been part of millions of people’s lives for generations. We will continue that journey with the same care, the same passion and the same commitment to looking ahead.

Our name is changing. Who we are is not.